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I'm not 100% sure on exactly how thorough the crawl works for finding links but I'm not sure those are ever fully accurate. Double Digit Multichannel lifecycle marketing Domain Authority & Page Authority Checker Call Me Now SEO is easy. That said, I’ve also seen people on the other side of the fence, insisting that SEO is so simple anyone can do it without experience. That isn’t quite true either. You can learn many SEO concepts in an afternoon, but there are so many variables to remember and so many strategic directions you could take, it takes years of practice before you can consider yourself a master. And even then, you need to keep up with the latest industry changes if you want to stay relevant. It’s not just total links that you’re after. Try it.  Inc. 500 named us the 491st fastest growing company in 2012 Magento Developers - Limited upsells like Google malware listing status and Google indexation check for links is not part of the basic analysis and very costly so I just do this in-house. Hopefully not a practice they expand on since this business practice is what has made their top risk analysis competitor, Link Detox/Link Research Tools, almost completely useless for any company except a large agency. Say a lot with a little The other thing you can do is mouse over the leading search results and you'll see two arrows pop-up which enable you to open up what Google refers to as the "Knowledge Panel" for that business and look at the sites listed under "more reviews." Not able to crawl all links and not able to take exact anchor texts of those links. 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