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Proceedings of the seventh conference on World Wide Web, Brisbane, Australia. Retrieved May 9, 2007. Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least … “Total Linking Root Domains” tells you the number of unique sites that link back to you. Product Design Help Center It’s easy to forget to add internal links to your content, and especially to update old posts with links to newer content, but it’s important to help Googlebots crawl your site and see the big picture of what your site is about. Technically speaking, each one of those options is secure. The difference lies in how you’re going to use it. 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