2. Writing Principles ^ Jump up to: a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Retrieved May 14, 2007.
Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank.
High Level Marketing Get FREE templates Think about it: if just one or two people who read that convert, you’re already ahead.
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Wilshire Center Digital marketing tips from the Hibu Blog Some rules of thumb to keep clearly in mind: never pay for reviews. Never pay customers for reviews. Never pay marketers to post reviews on behalf of real or fictitious customers. Never post reviews on third party sites on behalf of customers. Reviews must come directly from customers and be left directly by them on their own devices (not company devices).
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Jump up ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. Retrieved August 17, 2009. Best Places to Work English (Republic of Ireland)
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While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
I have been using Yoast SEO for a few years and find it a useful tool, but I would not rely on it, simply for the fact, as you have stated already that it can be easy for someone to change their content for the green light, then all of a sudden it reads like a word stuffed article.
Taiwan https://secure.avangate.com Learn More: The Complete Guide to YouTube SEO Data and Statistics about the U.S. Anaheim, CA Today, we value our time more than anything. Long loading times can absolutely kill your conversions.
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At the same time—keywords still matter. Organizing content thematically is very important, but it’s a mistake to ignore keywords entirely, given that they serve as signposts to Google’s spiders, signaling topics and giving hints as to the nature of the content on the website.
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Actionable Marketing Advice I do think it’s a must-have plugin, because it makes certain important SEO tasks super easy (and some advanced stuff too!). But you might not know what they are or how to use them (or if you need to) if you’re not an SEO pro.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
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I’ve noticed my competitors creating duplicate content and simply changing the city name in headings. Bad, right?? Load action.
You should work on your site’s speed not only to work your way up Google’s rankings, but also to increase conversions. For instance, one survey found that nearly 79% of web shoppers who have trouble with website performance won’t return to the site to buy again.
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36 Header tags Location Japan Help Center StarStarStarStarStar 49 Reviews The HTML tag for them is called title. But when it comes to blogs, it often becomes an h1-tag, which stands for heading of the first order.
Alternatively, you can specify it manually under the advanced settings options for each page or post: Search Engine Optimization HTTPS and SSL – SEOs have considered security to be a ranking signal for some time now.
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Comment I have been working at SEO.com full-time (More than a year) What is the difference between tags and categories?
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Review quantity helps build credibility. Only 8 percent of consumers do not read online reviews, based on the aforementioned Search Engine Land report. Meanwhile, YouGov found that 53 percent read reviews to make sure they don’t get ripped off.
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