Connect the dots between content, search engine traffic, and performance When selecting an SEO tool, it's important to first understand what the software you're considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, social media, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don't be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It's wise to get all these aspects down on paper before proceeding.

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