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Who else are they buying things from? 1. The big picture. Before you get started with individual tricks and tactics, take a step back and learn about the “big picture” of SEO. The goal of SEO is to optimize your site so that it ranks higher in searches relevant to your industry; there are many ways to do this, but almost everything boils down to improving your relevance and authority. Your relevance is a measure of how appropriate your content is for an incoming query (and can be tweaked with keyword selection and content creation), and your authority is a measure of how trustworthy Google views your site to be (which can be improved with inbound links, brand mentions, high-quality content, and solid UI metrics).
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Retailers should be listening to feedback — and that means monitoring online reviews from your customers. While online reviews may seem like a small piece of the bigger picture that makes up your online presence, more shoppers are relying on review websites when deciding what products to buy. In today's digital age, 93% of customers say that their buying decisions are influenced by online reviews.
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Jump up ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. Retrieved August 17, 2009.
Cater for user experience: Make sure your site (in general) and your key landing pages (in particular) load fast on both mobile and desktop, and all the content is displayed properly.
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You don’t necessarily have to learn these nine SEO fundamentals in order, but they should represent the first nine things you learn in SEO. Once you have them under your belt, breathe a sigh of relief; SEO will suddenly seem far more approachable, and you’ll be well on your way to mastery of the basics.
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Useful 24 Cookies 6/23/2015 Join | Login Thanks! CognitiveSEO's strength lies in its ability to deliver complete, in-depth data in an easily understandable manner. Its tools are equally simple to use, and covers a wide array of disciplines in SEO. Right now though, I'm really loving their new keyword tool & content assistant feature. If only its uses were unlimited! <3 Anyways, I've I found that it's very, very effective. So much so that our team has decided it's worht a review on our site as soon as our testing is officially complete.
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Place headings in a hierarchal order: Use only one H1 per page and then proceed to level-structuring with H2-H6.
Security iBusiness Review Exclusion standards ClickGiant 中华人民共和国 Again, using city names as keywords helps. But don’t paint yourself into a corner, or you’ll end up looking like you’re only a local authority.
Xero’s organic traffic increased significantly in the US Website Authority Checker You can also search near a city, place, or address instead.
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I was checking the Bing reports today and it showed error for some 40 pages having duplicate titles. The same error does not appear for Ahrefs, screaming frog or anywhere else. When checking the code it appears to be from the