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Specific target keywords aren’t as important for SEO success as they used to be, now that Google search is fueled by semantic and contextual understanding, but you should still be able to identify both head keyword (short, high-volume keywords) and long-tail keyword (longer, conversational, low-volume keywords) targets to guide the direction of your campaign. Marketing Edit , Opens a popup Edit category Because I think the green light content optimization feature is misleading, and I’ve seen it lead to bloggers implementing some bad news bears SEO practices. Cloud Consultants 34 Employee Reviews 7 Comments Collect Verified Business & Product Reviews ☆ SEM & SEO Tools ☆ Engage Your Customers ☆ Turn Trust Into Sales How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. Your images may break over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective. This also gives you another opportunity – outside of your content – to help search engines understand what your page is about. Ideally, you’ll map out the architecture of your site before even buying the domain. That allows you to really get into the head of your user and reverse-engineer your way to a great user experience (UX). Jump up ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Retrieved May 8, 2007. Ways to sell USAGov Bilingual Style Guide Financial Aid for Students Score your capability with our Grader


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