Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.
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Website Builder Software – Drew Shug, Owner, Big Storm United States September 26, 2017 I did trials for a few SEO services and CognitiveSEO was the only one I considered becoming a paying customer for and it wasn’t remotely close. Generally what I love most about it is that it’s simple to use and intuitively gives me everything I could want in a product like this and then some. And there’s a new keyword tool that optimizes content you write for keywords. That, which wasn’t even there during my trial, is an amazing tool that basically is worth the price of admission itself. I feel like this product is going to work so well for me in beating my competition I almost feel bad for them. Almost.
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What is SEO Marketing? Meta descriptions = SEO “ad copy” Follow more accounts to get instant updates about topics you care about.
Why? Yoast is awesome for editing meta tags. April 3-5, 2019: San Jose
Social Review 2. SEO Keyword Research & Keyword Targeting Best Practices Consultant in Leisure, Travel & Tourism De-optimization Search analytics
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William Lomas Very simply, an online local business review is written sentiment left directly by a customer on any website or platform that supports this type of content. Yelp, Google, and Facebook are three of the major review platforms, but there are numerous other options that may be general (like Superpages or Bing) or specific to an industry or geography (like TripAdvisor or Healthgrades). Reviews represent an ongoing conversation your customers are having about your business on the web.
631 Howard Street So which SEO fundamentals should you learn first? Do your keyword research before you write your next blog post. Then, use your keyword data to optimize the basics, such as your title tags and descriptions.
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Content & Accessibility “We’ve had excellent success with them.” Also worth considering: review velocity and freshness can improve your content quality and SEO performance, especially when your strategy includes incorporating reviews into your website and business pages. AdWeek suggests that 800 words of review text can make up as much as 70 percent of fresh content for your page, which search engines will then reward with higher search results.
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Further Reading: For example, if you re-post your exact same content to a big outlet like Medium, it might hurt your rankings because Google indexes your Medium article first since it’s on the more authoritative domain.
While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
So which SEO fundamentals should you learn first? SEO.com About USA.gov Digital Marketing Library
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