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When selecting an SEO tool, it’s important to first understand what the software you’re considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, social media, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don’t be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It’s wise to get all these aspects down on paper before proceeding.
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firstname.lastname@example.org $500+ Facebook Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book. Backlinko’s definitive guide to keyword research will do.
New AdWords Tools Zac Johnson Jump up ^ “Introduction to Search Engine Optimization: Getting Started With SEO to Achieve Business Goals” (PDF). For instance, a heading tag (H1) can help a crawler understand precisely what your content is about. If you tag “Five Holiday Destinations in Eastern Europe” with a H1, then a crawler will know to sort your blog post under relevant categories, such as holidays or Eastern European travel.
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